In my opinion, this is an example of vertical
integration.
Vertical integration happens when a company
buys up certain kinds of other companies. Specifically, it is when a company buys up
companies that supply it with things that it needs or that buy the product it makes.
For example, if a car company buys a glass company, that is vertical integration because
every car needs lots of glass. In this case, Pepsi is going buy KFC because KFC is a
company that will buy Pepsi's products.
So vertical
integration is where you buy companies that go up and down the supply chain. This is
clearly an example of that.
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