What do shortcomings (in business) mean? And an example please.

The term shortcoming does not have any special meaning in
the field of business or management.  It can be used in business and management to mean
any fault or shortcoming in nature or conduct of a person, organisational unit, an
organizational function, a process,  a complete organization, or any such
entity.

For example. lack of product knowledge may be
considered a shortcoming in a sales person, and an inability to maintain consistent
quality of product may be considered as a shortcoming of a manufacturing company.
Shortcoming may also be elated to a product. For example, poor safety standards may be
considered a shortcoming of a particular model of an automobile. We can use the term
shortcoming also to denote the short coming of a management tool or technique. For
example we may say that shortcoming of the classical economic order quantity formula is
that it does not take into consideration the effect of quantity
discount.