You can find the answer to this in Chapter 1 (p. 9 in my
copy of the book). What Friedman calls Globalization 1.0 is the time when Europeans
first started to "discover" the New World. He says that Globalization 1.0 spans the
time from 1492 (Christopher Columbus's first voyage) to around
1800.
During this time, he says, the world first started to
shrink. It went from being a really large world to one that was more of a medium
size.
He says that this era was an era of "muscle" -- one
where the amount of physical power (muscle, wind, steam) a country could harness was
what tended to make it powerful. He also says that countries (as opposed to companies)
were the most important actors.
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