I have recently been watching a lot of "Top Chef" and
"Hell's Kitchen." I agree with the first answer's hints on thesis statements. I'd like
to add some help in the area of exactly what you should say, when it comes to writing
about a restaurant.
Every episode of "Top Chef" starts with
a quickfire challenge - and a guest judge, typically a very famous chef from a
successful restaurant, walks around to each player and asks, "What do we have here? And
what is the concept behind this?" It is the same thing in the bigger challenges. The
two most important questions when opening a restaurant are "What kind of food are you
going to serve?" and "What is the overall concept of your
restaurant?"
For some, the inspiration comes from a certain
culture (ie: Indian food). For others, it is the attempt to do something that hasn't
been done before with food that everyone loves. I've repeatedly heard this is referred
to as "New American food." Whatever your concept is (and it
doesn't really matter) for your entire restaurant must be the common idea that ties
together your food, your decore, your prices, your customer base, even your location.
Come up with a concept by asking, What am I inspired by? What do I
want to serve? Who do I want to market my restaurant to and why?. Make this your
thesis.
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