Competition over the years has driven down the price of
fast food (actually, it is ridiculously cheap) to the point where a delivery service
makes more financial sense. In large urban centers, where the distances are shorter
between restaurants and delivery points, you can more than pay for the costs of
delivery, and raise your profit margin at the same time, as people are generally willing
to pay more for food they don't have to leave the comforts of home
for.
In the past twenty years, we have also seen a large
rise in the number of single-parent households in the last twenty years, where one
parent is working long hours, and the temptation to buy dinner is greater where the food
is the cheapest, such as in these franchises. Also, as businesses and corporations have
squeezed expense accounts as a means of coping with the recession, a lot of business
travelers who used to eat better on the road, now have to cut corners to meet their per
diem allowance.
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