Good question. Many advertizing gimmicks operate on this
premise. I looked at a scholarship offer today for $5000. The promoter was offering 4
scholarships at that pay-out to any high school senior, college or grad school student.
All they had to do was purchase a particular book, read it, and write an essay about it.
So, what is the purpose of the so-called scholarship? You guessed it, seller the
promoter's book.
In this situation, I think they will see
their business (in this case a new author) temporarily given attention, but I was most
certainly put off myself and took note of the names attached to the project ...
including the publisher.
When the bribes cost them more
than they are making, and when consumers are distracted and put off by the gesture, they
most certainly hurt their business. But they can't know unless they try. Many businesses
operate this way. There are free offers in my inbox and mailbox every
day.
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