There are a variety of appeals within the speech, and an
analysis could focus on and highlight any one of them.
If
we begin with Logos, King appeals to the idea that the founders of the United States,
those who wrote the constitution, made a bargain and said in that bargain that all men
were created equal, that everyone was entitled to pursue life, liberty, and happiness.
So he has simply come to Washington to expect a piece of that check or that bargain to
be "cashed" as he says. Because this agreement existed, now we've come to get our
share.
Another appeal is to Pathos, particularly at the
very stirring conclusion of the speech. The use of the images of white children and
black children playing together is a very powerful one and generates enormous emotional
appeal.
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