Napoleon tries to solidify his leadership much like his
Russian Revolution counterpart Joseph Stalin does... in multiple
ways.
1. Napoleon manipulates the animals by
talking to them one at a time. He does this early in the book when
Snowball is trying to persuade animals to join him on his ideas. Napoleon is a dissenter
in the midst who talks individually to get them to see things his way, for example in
the case of the windmill.
2. Napoleon also
enlists the help of a gifted and crafty speaker on his behalf. This is
Squealer. Stalin had Pravda as his mouthpiece in Russia. Napoleon uses Squealer to make
great speeches that demonstrate production is better than it was in Jones time by
shouting out tons of numbers.
3. Napoleon has
Squealer use propaganda. Fear is an
emotional appeal they use corporately to get the animals to
remain faithful to the cause of animalism. The slogan "Four
legs good, Two legs bad" unifies the animals against a different enemy. Napoleon uses
Snowball as a scapegoat and they blame everything they do
not want to take credit for on him. So if it is a bad circumstance, Snowball gets the
blame.
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